Marketing Technology Integrations

Connect your website with the tools behind your marketing.

Your marketing tools need the right information from your website to support campaign measurement and audience activation.

I help businesses and agencies implement and troubleshoot marketing integrations, connecting website interactions with the platforms their teams use.

Request a marketing technology integration quote

Does this sound familiar?

You need to install a marketing pixel or connect a new tool to your website.
Campaign conversions are missing, duplicated, or passing incorrect information.
Your tag management system has become difficult to maintain.
A third-party integration isn’t behaving as expected.
Your marketing and development teams need technical support to get an integration working.

What I can help with

Marketing pixels and conversion tracking

Connect meaningful website actions with your marketing platforms.

Marketing pixel installation and configuration.
Conversion event setup.
Event parameters and transaction information.
Validation of the data sent to marketing platforms.
Troubleshooting missing or duplicate conversion events.

Conversion API integrations

Support server-to-server conversion reporting for platforms that offer a Conversion API.

Review integration requirements and your existing setup.
Implement or coordinate Conversion API connections with your developers.
Map website or business events to the platform’s requirements.
Configure event deduplication when browser and server tracking work together.
Test event delivery and investigate reported errors.

Tag management implementation

Organize how analytics and marketing technologies are deployed on your website.

Supported systems: Google Tag Manager, Adobe Experience Platform Data Collection (Adobe Launch), and Tealium.

Tag, trigger, and variable configuration.
Custom JavaScript for integration requirements.
Data layer connections.
Review and cleanup of outdated or redundant tags.
Documentation of deployment and maintenance procedures.

Integration testing and ongoing support

Keep your integrations working as your website and marketing stack evolve.

Validate events, parameters, and data delivery.
Test relevant user journeys.
Review consent-dependent integration behavior.
Investigate issues after website or platform changes.
Maintain technical documentation and handover guidance.

What you receive

Depending on the agreed scope, deliverables can include:

Configured marketing pixels and conversion events.
A Conversion API integration.
Updated tag-management configurations.
Documented test scenarios, results, and remaining issues.
Implementation notes and a walkthrough for your team.

Your proposal will specify the platforms, integrations, events, testing coverage, and deliverables included.

How we’ll work together

Understand your setup
We review your website, marketing platforms, existing integrations, and what your team needs to accomplish.
Agree on the scope
I define the implementation or troubleshooting work, deliverables, dependencies, timeline, and pricing.
Implement and validate
I make the agreed changes, test the relevant data flows, and document the results for your team.

Available as a one-time integration, a focused troubleshooting engagement, or ongoing technical support.

Let’s connect your marketing tools.

Tell me your website address, which platforms you want to connect, and what you need them to do. I’ll use that context to scope the work and prepare a tailored quote.