Experimentation & Personalization

Test new ideas. Create more relevant website experiences.

Experimentation helps you understand how changes to your website affect visitor behavior. Personalization lets you tailor experiences to different audiences.

I help businesses and agencies turn test ideas and targeting requirements into working website experiences, with careful implementation and validation.

Request an experimentation & personalization quote

Does this sound familiar?

Your team has test ideas but needs technical help building them.
You want to show different content or experiences to specific audiences.
An experiment looks right on desktop but breaks on mobile.
An activity isn’t displaying or targeting visitors as expected.

What I can help with

A/B test implementation

Turn an agreed hypothesis and design into a working website experiment.

Configure A/B test activities in your experimentation platform.
Implement changes to content, layouts, and interactive elements.
Configure traffic allocation and activity settings.
Implement agreed goals and measurement settings.

Personalization and experience targeting

Deliver tailored website experiences based on audience rules defined with your team.

Configure experience-targeting activities in your personalization platform.
Set up audiences using available targeting criteria.
Implement audience-specific content and page variations.
Validate audience qualification and experience delivery.
Review behavior when visitors don’t meet the targeting criteria.

Responsive experience development

Build variations that work within your existing website and design.

Adapt approved designs across desktop and mobile layouts.
Style content and interactive elements to match your website.
Preserve relevant navigation, forms, and other page functionality.
Check keyboard interaction and accessibility of modified elements.

Ongoing experimentation support

Help your team maintain and expand its testing program.

Build new variations from approved test ideas.
Update active experiences when website content or layouts change.
Support activity updates and retirement.
Maintain implementation documentation and handover guidance.

What you receive

Depending on the agreed scope, deliverables can include:

Configured experimentation or experience-targeting activities.
Coded test variations or personalized experiences.
Audience and targeting configurations.
Agreed measurement settings.
Implementation notes and a walkthrough for your team.

Your proposal will specify the activities, variations, audiences, pages, testing coverage, and deliverables included.

How we’ll work together

Understand the idea and setup
We review your website, experimentation platform, proposed changes, audience requirements, and how your team plans to measure success.
Agree on the scope
I define the implementation work, deliverables, dependencies, timeline, and pricing.
Build and validate
I develop the agreed experiences, test their behavior and targeting, and document the results for your team.

Available as a one-time implementation, a focused troubleshooting engagement, or ongoing technical support.

Let’s bring your next experiment to life.

Tell me your website address, what you want to test or personalize, and which experimentation or personalization platform you use. I’ll use that context to scope the work and prepare a tailored quote.