Analytics & Measurement
Understand what people do on your website—and measure what matters.
Reliable measurement helps you understand how people find your business, use your website, and take action.
I help businesses and agencies implement, review, and troubleshoot analytics so their reporting reflects the interactions that matter to their goals.
Request an analytics & measurement quoteDoes this sound familiar?
- Important actions aren’t being tracked, or events appear more than once.
- Your reports contain missing or unexpected values.
- You’re launching a website or campaign and need a clear measurement plan.
- Your customer journey spans multiple domains, and tracking loses continuity.
- Your team needs help understanding whether its analytics implementation is working correctly.
What I can help with
Measurement planning
Translate business goals into a practical plan for what to track and how to organize it.
- Define relevant website interactions and conversions with your team.
- Review existing measurement requirements.
- Establish event names, parameters, and reporting dimensions.
- Create implementation specifications for developers and marketing teams.
Analytics implementation
Set up analytics to capture meaningful interactions across your website.
Supported platforms: Google Analytics 4 (GA4), Adobe Analytics (AA), and Adobe Customer Journey Analytics (CJA).
- Analytics platform configuration.
- Event and conversion tracking.
- Custom dimensions, metrics, and event parameters.
- Cross-domain tracking.
- Implementation through your tag management system.
Data layer implementation and troubleshooting
Create a consistent way for your website to share information with analytics and marketing tools.
- Define data layer requirements and structure.
- Implement or coordinate data layer updates with your developers.
- Troubleshoot missing, incorrect, or inconsistent values.
- Validate the information passed to your analytics tools.
Analytics audits and quality assurance
Review your implementation and identify issues that affect measurement quality.
- Audit existing analytics tags, events, and configurations.
- Investigate missing or duplicate events.
- Validate event parameters, conversions, and reporting values.
- Test tracking across relevant pages, browsers, and user journeys.
- Document findings and prioritize recommended fixes.
Dashboards and reporting
Make measurement easier to understand and use.
- Looker Studio dashboard setup.
- Reporting based on agreed business metrics.
- Combine data from supported sources.
- Review discrepancies between dashboards and source data.
- Documentation to help your team understand the reports.
Ongoing measurement support
Keep tracking aligned with changes to your website and business.
- Add or update tracking for new pages, features, and campaigns.
- Investigate reported measurement issues.
- Retest after website or tag-management changes.
- Maintain implementation documentation and handover guidance.
What you receive
Depending on the agreed scope, deliverables can include:
- A measurement plan and event specifications.
- A configured or updated analytics implementation.
- Data layer requirements and implementation guidance.
- An audit with prioritized findings and recommended fixes.
- Documented test scenarios, results, and remaining issues.
- A Looker Studio dashboard.
- Implementation notes and a walkthrough for your team.
Your proposal will specify the websites, platforms, events, reporting needs, testing coverage, and deliverables included.
How we’ll work together
Understand your goals and setup
We review your business objectives, website, analytics platforms, existing tracking, and known issues.
Agree on the scope
I define the implementation or investigation work, deliverables, dependencies, timeline, and pricing.
Implement and validate
I make the agreed changes, test the relevant interactions, and document the results for your team.
Available as a one-time implementation, a focused audit or troubleshooting engagement, or ongoing technical support.
Let’s review your measurement setup.
Tell me your website address, which analytics platforms you use, and what you need to measure or improve. I’ll use that context to scope the work and prepare a tailored quote.